Ch 4. Advertising
“Advertisements have to be arresting. If they address us in embracing terms then we are drawn into their universe.”
Every advertisement is a mystery.
Ch 5. Fashion
Arbus portrayed fashion less as a form of body enhancement and more as a disciplinary advice.”
“She produced portrait photographs that framed her subjects so that they disrupted and reversed the status quo.”
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Amy Sherald was born on August 30, 197. Amy is an American painter from Baltimore, Maryland. She is best known for her portrait paintings. Her choices of subjects enlightens the genre of American art history by telling African-American stories within their own tradition. “First Lady Michelle Obama is a 2018 portrait of Michelle Obama that Amy Sherald painted for the National Portrait Gallery in Washington D.C. It has been noted that Obama selected the artist, as well as the dress. In her paintings we can see how she enlarges the daily lives of African American individuals through photographs. She explains how her paintings are of people whom she has met in the street and simply asked them if she can photograph them, she does so to prove that they are too ordinary people.
Kehinde Wiley was born on February 28, 1977 in Los Angeles, California. He’s an American artist best known for portraits that feature African Americans in the traditional settings of Old Master paintings. Artist Kehinde Wiley is known for his vibrant, large-scale paintings of African Americans posing as famous figures from the history of Western art. Kehinde created a portrait of former president Barack Obama, however although this portrait does not include an underlying art historical reference, some of the flowers in the background hold a very special meaning for Obama. My recreation of both images can be depicted as the one selfie with the solid background representing Amy’s painting of Michelle Obama, and the floral one of course depicts a similarity to Kehindes piece of Barack Obama. The two most outstanding quotes in Joanne Finkelstein’s book was in Chapter 4, Advertising, where it stated “Every advertisement is a mystery,” and “Advertisements have to be arresting. If they address us in embracing terms then we are drawn into their universe.”It is obvious that all advertisements are a mystery because you don't know what is the truth behind it, but the art mastery in it is that in order to grasp the audience’s attention, it must be “arresting,” catchy.
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