Tuesday, November 24, 2020

Marina's SHORT ESSAY II

What are you following?

                I have created this selfie to follow the Spectacle, in the picture, this is comfortable sweat pants and t-shirt but they are not fashionable. So, the question is if people will follow their comfort and wear them or care about other people’s approval and wear fashionable clothes to make other people happy. I inspired by Barbara Kruger when she created this selfie as she mentioned before that can people make their comfortable the priority or they will be waiting for other people’s approval. 

Guy Debord reading 

The first quote I picked from the reading was, “Images influence our lives and beliefs on a daily basis; advertising manufactures new desires and aspirations. The media interprets (and reduces) the world for us with the use of simple narratives. Photography and film collapse time and geographic distance — providing the illusion of universal connectivity. New products transform the way we live.” This quote was meant that the Influence shapes our beliefs and the way the world provides the information to us influence us. Such as marketing who usually find their ways for certain target audience. Nowadays, fame is more importance than the value of anything one might actually be capable of doing. So, fame became over the artist identity so their fans see what they want, not what they really are. The celebrities have to think before doing anything because of their fans reaction if they will like it or not. Just like my selfie of the sweat pants and t-shirt, which are not fashionable but comfortable. I either choose to be comfortable and wear them or care about people’s approval and wear something that fashionable and will be liked but not comfortable. 

Another quote is, “The spectacle was born from the world’s loss of unity, and the immense expansion of the modern spectacle reveals the enormity of this loss.” So basically, spectacle was made to unit people together and make them share their goals and work hard together to reach them. Even if it failed in reality to unit people because it only represents a part of the world not the whole. But it will be united when people outside the spectacle work on themselves and reach their common goal by the end of the day such as in my selfie, when people watch the selfie, they will make their comfortable the priority and people’s approval will come after that.

In addition,” Separation is itself an integral part of the unity of this world, of a global social praxis split into reality and image.” this shows that people should work hard to achieve what possessions they want to balance reality and image. Such us seeing an expensive thing they want in a picture and work hard to get it or take a picture with an expensive something and work to make money and get it to balance their images with reality. Like in my selfie, people are separated into two groups, some likes being comfortable and happy in a sweat pants and t-shirt no matter how others will see it, and other will care about fashion and people’s approval no matter if they feel comfortable or not.

Lastly, “What appears is good; what is good appears.” this is just like celebrities’ lives, in their pictures they look happy and good but in reality, they don’t have to be happy as they look in the picture. They show the happy side to their fans and never show what behind it. Like in my selfie, the outfit looks unfashionable but in reality, it is comfortable, which is better than fashion.

To conclude with, I have picked 4 photos from the artist we learned that work with my four quotes and selfie about being comfortable better than caring about fashion because of people.

                            Images influence our lives                         The unity of this world
                                    Loss of unity                         What appears is good; what is good appears

Berger ch 7 - 2 quotes

  • We are now so accustomed to being addressed by these images that we scarcely notice their total impact.
  • Publicity is the culture of the consumer society. It propagates through images that society's belief in itself. There are several reasons why these images use the language of oil painting. 



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